A4 Assignment

Discovering my Design Ethos

Carolyn Youstra
4 min readApr 21, 2021

Step 1. Brainstorm, draw, journal, write, question. What matters to me?

My shoulds and musts:

Logos (Logic of my behavior is driven by):

  • Frugality
  • Time
  • Science
  • Word of mouth
  • Status

Pathos (What emotions move me and what I want to arouse in others)

  • Inspired, creative
  • Trusted
  • Loved and cared for
  • Strength and confidence
  • Valued, respected
  • Included
  • Playful

Ethos (What ethos do I have or want to have?)

Have:

  • Of an artist
  • Of a student leader
  • Of a violin performer: knowledgeable of moving people through music
  • Of a host and organizer
  • Of a student interested in sustainable design

Want

  • Of an expert of sustainable living
  • Of someone knowledgeable of a broad music and art range
  • Of a creative/technical project manager

Examining my people page bio paragraph, these were the values evident in the text and pictures:

  • Making people smile
  • Being creative
  • Solving social issues
  • Craftsmanship: Creating things with my own hands and sharing them
  • Being active
  • Inclusivity, accessibility

Map of who I am as a person, designer, family member, student, friend, sister, significant other, cousin…and what matters to me:

Step 2: Analyzing my actions and professed values

Project A1

Make an impact on my Carbon Footprint: Where I can reduce my carbon footprint to reduce it by 50% by year 2030:

  • Learning to be uncomfortable sometimes, actively tracking how much is spent on new stuff for mindful consumerism.
  • Making a large investigative effort to live in a more sustainable location and energy-efficient shelter. Prevent car purchase (i.e. living biking-distance to work, close to local grocery stores and communal centers).
  • Following a new plant-centered/focused way of being. Embracing biophilia, enhancing awareness

Difference between status quo and proposed future state:

  • Personal responsibility to be an activist and educate on futuring/design intelligence
  • Growing your own food is fulfilling.
  • Minimalist lifestyles are virtuous.
  • Focus on individual awareness, and being okay with hard realities as a means to improve.
  • Focus on changing character, making new habits into an aware and conscious lifestyle

Project A2

The Circular Home: Circular home energy system that returns renewable energy using home-waste

  • Focuses on the worldview of being more aware, in-tune, and mindful with our carbon presence
  • The Circular Home idea enages user participation
  • Provides incentive for sorting garbage
  • Community-wide initiative for renewable energy
  • Adaptive innovation center

Difference between status quo and proposed future state:

  • Responsibility to be an activist and educate on futuring/design intelligence.
  • Can be more educated on and make better use of household waste?

Project A3

The ReDesign project is a mindset changing, campus-wide Make-A-Thon competition that challenges students to re-design something that they were going to throw out.

  • Focuses on the worldview of being more aware, in-tune, and mindful with our carbon presence
  • The Redesign Competition engages user participation
  • Sustaining the Sustainability Project
  • Values: Educational Opportunity, Inclusivity, Interdisciplinary Teamwork

Difference between status quo and proposed future state:

  • Enables students and faculty together push forward sustainability initiatives
  • Value of sustainability pushes innovation
  • Goal to excel in more fields of sustainability
  • “Be aware, be present”
  • Importance of Accessibility: Share the future

Values that were reflected from my projects that line up with my self-written mattering map, and those that are most pertinent to that growth and change to a future version of my CLA:

Of a community:

To share my experiences and skills

Have shared values with the people

As a designer:

Craftsmanship

Independence

Engage with fresh perspectives

Work with others

Community and comradery

Being part of big change

Create memorable experiences

Always learning and growing

Ethos through Actions My Design Ethos:

Through the ongoing conversation of discovering and establishing our design ethos, I have seen how important for designers to reflect on their respective practices and work towards building an ethos for practicing design. And more importantly, staying true to it.

Goals as a designer, ethos through action:

  • Work to bring a community together with shared values
  • Work in mattering maps of others to improve design outcomes
  • Continue to grow and broaden perspective by doing work and engaging with others
  • The change starts with me, setting an example for others through grace and confidence.

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